AJewellers:
’Europes biggest celebrity Jeweller’
I've collaborated extensively with AJewellers, where I helped them launch on TikTok page. My comprehensive efforts in creative direction, conceptualisation, video editing, scheduling posts, and community management led to an explosive increase in followers from zero to 40,000. Additionally, I played a pivotal role in launching their Instagram campaigns, applying the same level of dedication and innovative thinking. To ensure top-notch content quality, I tapped into my network of highly skilled global editors for high-end production work.
With AJewellers having a lot of celebrity clients a lot of the content revolved around getting their testimonials and getting them involved in the videos, which includes the likes of Central Cee, Burna Boy, Aitch, AJ Tracy, Yung Filly, Chunkz and many more. This allowed me to improve m talent management skills.
Below, you can explore a selection of the projects that I've had the privilege to lead.
Custom Piece Reveals with Celebrity Clients
Central Cee
Burna Boy.
AJewellers’ Watch customiser website feature launch
Leading the creative vision and concept for AJewellers' new innovative website feature launch, which allowed customers to customise watches and preview their designs, I spearheaded a pioneering social media campaign. Collaborating closely with skilled editors in the Philippines, I directed the creation of two promotional videos, employing advanced CGI and VFX tools like Adobe After Effects & Blender to bring my vision to life. Through iterative refinement, we achieved the exact aesthetic and impact I envisioned. This creative initiative successfully captivated the audience, amassing over 300,000 views across AJewellers' social platforms, setting a new standard for product feature announcements.
Here is some more content I have created for them…
Halloween Campaign
TikTok optimised content.
I'm a firm advocate for the creation of platform-specific content, particularly for TikTok, where tailoring content to the platform's unique culture and audience expectations is crucial for fostering a deeper connection. This approach not only enhances engagement but also significantly boosts the relevance and impact of the content. This specific video managed to get 88.5k views, and just under 3.5k likes.