STR8CORN (ESPORTS): Creative Director

STR8CORN is a ESPORTS team that mainly competed in FIFA PRO CLUBS.

I Collaborated with the STR8CORN team to craft and refine the company's social media image, managing the visual content creation for social media platforms such as Instagram, Twitter, and TikTok, as well as for online FIFA tournament promotions.

Also while also Stepping into the position of Lead Content Manager, I pivoted STR8CORN's strategy to embrace TikTok as a primary platform, addressing their challenge of achieving consistent engagement on YouTube. My approach included transforming their YouTube content into compelling short-form videos, incorporating humour to amplify the STR8CORN brand's appeal. This strategic shift successfully cultivated a community of over 9,000 followers on TikTok.

Following the traction we gained from TikTok, I was also able to secure us sponsors for our YouTube Videos, and online FIFA tournaments we did for our audience, where our sponsors put up a cash prize for the winners.

STR8CORN TikTok page: https://www.tiktok.com/@str8corn?lang=en