SEAN23* New collection Launch: Animated short film

For the launch of Sean23*, an emerging fashion label, we crafted an engaging animated short film inspired by Disney-style storytelling to introduce the brand's new ‘Friends & Family’ collection. The process began with collaborative discussions to capture the founder’s vision, translating it into a storyboard that blended narrative and product showcase seamlessly.

Creative Execution:

The storyboard was brought to life by a talented 3D animator based in Malaysia, through a detailed process of revisions and feedback to perfect the emotional and visual impact. Prior to the main release, we built anticipation with a teaser trailer and character clips on social media, effectively stirring excitement among the target audience.

Project Timeline:

This three-month project spanned from initial concept to the final animated film, aligning closely with the brand's launch strategy.

Scroll down to explore the animated short and character clips that mark the vibrant debut of Sean23’s collection. Witness how we merge storytelling with fashion in a captivating display.